This in-depth workshop will focus on the opportunities and challenges of doing business in China.
When: Wednesday 11th February 2015
Where: Copthorne Hotel – Birmingham
Cost: Free to eligible West Midlands SMEs
About China: If you or your company wants to succeed in China, this workshop can help you to maximise your potential and avoid serious mishaps. Understanding and appreciating intercultural differences ultimately promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens horizons and yields tangible results in terms of business success.
Benefits of attending:
Understand China and the mindset of Chinese people; Chinese culture and its influence of doing business
Increase confidence and effectiveness in communicating and maintaining relationships with Chinese partners
Learn what the current market offers
Discover how to find and use Business Opportunities
Develop a business strategy to approach, enter and develop the market
Gain the skills to present your company and build strong mutually beneficial relations
Technical issues : IP and Brand protection contracts and negotiation.
What you can expect from the workshop: Presented by China specialists Stewart Ferguson and Mark Eaton from The China-Britain Business Council, Both have extensive knowledge of the Chinese market.