LED (UK) Ltd, an innovative solid state lighting company is leading the way in developing energy saving solutions for both the public and private sector, with its sight firmly set on exporting across the globe.
A small and medium-sized enterprise (SME), based in Walsall, the innovative solid state lighting company provides energy efficient lighting solutions to organisations conscious of their environmental footprint.
Following investment in product research and development for the UK market, the company recognised the importance of international trade for the growth and expansion of the company and has embarked on an expansion strategy with the aim of exporting it products globally.
“Whilst LED UK has built a good solid client base within the UK, our diverse product range can be easily adapted for the international marketplace and the opportunities offered in the lighting market are vast,” says Ran Sohal, Managing Director of LED UK.
LED UK began to explore how its products could be adapted for its target areas and possible routes to market and, through links with UKTI, has been able to access a wealth of knowledge regarding exporting, as well as access to grants through both UKTI and the West Midlands Business Export project.
The project is part of a range of support programmes available to SMEs and has been set-up to increase the number and competitiveness of West Midland SMEs operating overseas.
A key element of support under this project is the European Regional Development Fund (ERDF) grant, which is available to SMEs who are looking to increase their international presence.
The grant enabled LED UK to attend the Lighting Fare in Frankfurt along with the production of an accompanying trade brochure and research into potential new markets.
“Exposure at international exhibitions and the formation of relationships with distributors and agents is vital progression for us,” says Ran.
“The trade brochure was essential to showcase our products, and we have explored market development in Dubai, participated in q trade mission to China, as well as a development trip to Hong Kong.”
As a small emerging company, without a marketing infrastructure and employing just four people, LED UK is firmly on the road to success and fulfilling its ambitions to become fully established in its key international markets.
Within the next 12 months, LED is looking to maintain its growth strategy as it invests in a purpose built small assembly plant and new offices.
“Without the relationship with Terry and the support of UKTI, our plans would not have developed so smoothly and LED would not be in the position it is today,” said Ran.
For further information on the West Midlands Business Export project and to find out if you are eligible for our grants call 02476 236406